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Project Experience by Type of Study

New Product Development

  • Concept Test
  • Packaging & Design Test
  • Brand Name Evaluation
  • Price Sensitivity Test
  • Taste Test
  • Usability Test

Advertising & Communication

  • Advertisement Tracking
  • Ad Concept Development
  • Ad Effectiveness Test
  • Copy Testing
  • Corporate Identity/Image Study

Distribution Channel

  • Distribution Checks
  • Survey of Retailers
  • Traffic Count


Market Evaluation

  • Usage & Attitude Studies
  • Customer Satisfaction Studies
  • Segmentation Studies
  • Market Positioning Studies
  • Market Size/Potential/Trends

Other Studies

  • Employee Attitude Survey
  • Campaign Appraisals


Project Experience by Business Category

Agriculture
Automotive
Construction, Building
Education
Electronic
Employer or Employee
Energy
Financial Services
Food & Beverages
Health Care
Household Product
Information Technology
Lifestyle
Manufacturing
Media
Medical & Pharmeceutical
Natural Resources
NGO
Others
Packaged Goods
Personal Care
Public Policy Issues
Public Utilities
Retail
Social Issues
Social Media
Sports
Telecommunications
Tourism, Travel & Recreation
Transportation/Logistics

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