Methodology

We provide quantitative and qualitative research methodologies for B2B (Business-to-business), B2C (Business-to-consumer) and B2G (Business-to-government) projects. Our Research Team and Business Development Team shall advise client on the most appropriate and cost effective methodology for data collection.

Quantitative Face-to-face Interview Door-to-door Interview Street Intercept Mall Intercept Exit Interview Central Location Test (CLT) Telephone Interviews - CATI On-line Survey Sensory Test Traffic Count	Qualitative Focus Group Discussion Mini-group Discussion In-depth interviews Dyads, triads, paired interviews Ethnography Usability Test Observation Focus Group Discussions Mystery Shopping
Data Processing/Analysis Conjoint analysis Multivariate statistics Statistics Modelling Mapping